The Shape of a LinkedIn Post

LinkedIn posts start like this
The hook is above the fold 👀

Then comes the pause
(So you have to keep reading)

The language is casual, but calculated
Like we’re on a group chat
But one that might lead to a panel invite

People say things like:
“I used to think X... but then Y happened”
Or
“Here’s what most people get wrong 👇”

They format for impact
Short lines
Strategic spacing
A little vulnerability
A little thought leadership
Maybe a lesson at the end, if you’re lucky

And of course, the CTA:
💬 What do you think?
🔁 Repost to help someone in your network
🔔 Follow for more “insights”

It’s not about telling your story
It’s about telling it in the right shape

Something scannable
Something that feels personal
But could have been written by anyone

Because here, it’s not what you say
It’s how LinkedIn says you should say it